Case study
GTM Strategy and Organizational Design for a Specialty Care Launch
Breaking Into a Competitive Market with Precision and Purpose
A US biotech company preparing to launch a new product in a specialty care market faced an uphill battle: competing against a dominant big pharma player. To navigate this challenge, the company partnered with Akimbo Health to design a tailored go-to-market (GTM) strategy and build an organization ready for success.
Crafting a Strategic GTM Model
Akimbo Health began by leveraging claims data to identify where patient volume was concentrated across healthcare providers and treatment settings. These insights informed a comprehensive evaluation of potential engagement models, weighing the effectiveness of personal and non-personal channels.
The collaboration culminated in the development of a resource-efficient customer-facing organization. By modeling headcount and promotional spend, Akimbo ensured the strategy was actionable and aligned with the company’s budget.
Positioned for a Successful Launch
With Akimbo’s guidance, the company gained clarity on the resources needed to succeed in a competitive market. The GTM strategy and organizational design provided a clear roadmap for launching effectively and building momentum against a formidable competitor.