Case study
Referral Mapping to Optimize Engagement Strategy
Navigating the Referral Network for Targeted Engagement
An emerging biotech company sought to refine its customer engagement strategy by mapping referral patterns between community providers and major treatment centers. Akimbo Health’s expertise in claims analytics was instrumental in helping the company make data-driven decisions about targeting and resource allocation.
Decoding the Referral Ecosystem
Akimbo began by aligning with the client on business rules for referral pathway analysis, ensuring clarity on critical parameters such as lookback periods and claims types. Using claims data, Akimbo identified relationships between prescribers and referring physicians, characterizing the pool of referring HCPs based on specialty, volume, and affiliations.
A Refined Customer Engagement Strategy
By the end of the engagement, the biotech company had a clear understanding of referral dynamics and their implications for engagement. The insights enabled them to prioritize their target list and allocate resources effectively, ensuring their customer interactions were strategic and impactful.