Case Studies

A competitive launch strategy for a new product in the specialty care market.

Resource planning informed by a granular understanding of the customer and patient universe in a rare hematological market.

Evidence-based understanding of the market landscape for a novel gene therapy.

Analysis intended to help refine the customer engagement approach, HCP targeting, and resourcing model developed by the company.

A comprehensive pre-launch engagement plan centered around top KOLs and influencers across the country